Exterior and interior signage, including ADA signs, plays an important role when it comes to a company’s brand strategy. Branding is much more than just colors and logos. The brand image helps keep your California business top of mind, which is just one of the reasons why it’s so important to remain consistent and cohesive.

When it comes to ADA signage, a common misconception is that it needs to be dull and nondescript. While it’s true that signs for public facilities, such as ADA restroom signs, need to meet ADA rules and regulations, there are still plenty of opportunities to be creative and highlight your brand.

What to Know When Incorporating Your Brand into ADA Signs?

An experienced sign manufacturer can work with California businesses to help them create ADA signage that not only meet requirements but is aesthetically pleasing too. Ideally, you should be able to build or improve branding through compliant signage.

For example, although it’s very common for buildings to have blue ADA restroom signs with white braille text and images, this combination isn’t required under ADA guidelines. In fact, as long as the required contrast ratio is maintained between the tactile lettering and background, companies can select any shade they want. There really is ample opportunity to build a cohesive brand image throughout your facility that carries through to all sign types.

Here are some tips to consider when branding ADA Signs:

• If your location includes modern or futuristic décor, you can still have your ADA-compliant signage reflect that. If there’s a unique shape your company uses for their logo, you can apply that figure for ADA needs as well.
• Signs that are ADA compliant actually have few restrictions when it comes to size, so if your brand uses larger-than-life signage, ask us for more details as there may not be a need to deviate from your status quo.
• There is a fair amount of flexibility when it comes to the color used in ADA signage. If there’s a particular color scheme you use throughout your facility, chances are the same can be applied to ADA items.
• As long as the required text guidelines are met in a way that meets ADA compliance, you can add other symbols, shapes, or lines, as long as they don’t interfere with ADA-required elements.
• The type of material used for signs can also play a role in branding consistency. Ask your signage provider about options available. You do have options!
• Some signs will require pictograms, but most don’t. This means you can reinforce brand identity by adding graphics and logos that customers will be familiar with.

Enhance Your Brand with The Right Signs from Majestic Sign Studio

Your California business needs ADA-compliant signs to ensure all visitors feel welcome, but that doesn’t mean those signs can’t also help you improve your branding. Majestic Sign Studio has the expertise to support your business and to ensure that you have a consistent brand message throughout your entire location. Our team can help you be compliant without sacrificing aesthetics and work with you to improve your overall brand image and support your success. Request a quote or contact us to learn more.