Catering and delivery companies, cleaning services, plumbers, electricians, florists and more reap the benefits of fleet wraps every day. If you’re looking to broaden your brand recognition, expand your advertising reach, and get more customers, check out our fleet manager’s guide to fleet graphics and see how your business can start benefiting from effective fleet wraps.
Why Fleet Wraps?
Even if your business fleet consists of two cars, consider wrapping them. Fleet wraps are an ideal way for service companies to hit two birds with one stone—while delivering an order or servicing your next job, you can capitalize on spent on the road by decorating up your service vehicles with high-impact graphics and an expertly tailored message.
According to the Outdoor Advertising Association (OSAA), fleet wraps reach consumers at a lower Cost per Thousand Impressions (CPM) than any other form of traditional outdoor advertising and boosts name recognition 15 times greater than any other form of advertising.
Choosing Fleet Graphics
Good fleet wraps need to work consistently and positively for your brand. No matter where someone sees your branded wrap, it should be conveying the same message with the same tone. Keeping that in mind, get started on your fleet graphics by following the below steps.
Fleet Manager’s Guide to Fleet Graphics
1. Start with your budget.
First things first—know what you can afford. Like with any marketing effort, set your budget and plan for your expenses.
2. Consider your wrap options.
Based on your budget, you can wrap your vehicle in a number of ways:
- ½ wrap
- ¾ wrap
- Full wrap
See Majestic Sign Studio’s wrap offerings here.
It’s important to note that more real estate wrapped doesn’t necessarily mean your wrap will be more effective. It’s all about how you use the given space to illustrate your message in a way your target market will best receive it.
3. Determine your message.
When it comes to crafting and illustrating the message you want to convey to your target audience, think about the two B’s—basics and brand.
Basics: Make sure to include all the basics so people can remember you and find you later:
- Company name/logo
- Phone number
- List of products/services
- Social media handles
Brand: Always stay true to your brand.
- Slogan: Catchy slogans work because they become engrained in our minds. If you have a company slogan, you can strengthen your local positioning by adding it to your fleet graphics.
- Design: This is your opportunity to entice your target market. When it comes to your design, think about how you can make your vehicle and message stand out, while also staying consistent with your branding. Adhere to basic design and typography principles, and keep readability in mind.
4. Call-to-Action (CTA)
Your call-to-action is the most critical element of your fleet graphic. This is the action you want people to take. Here are some examples:
- Schedule an appointment.
- Get a free quote.
- Get 10% off your first catered event.
See more great call-to-action examples here.
Adding a QR code to your graphics is an easy way to either collect information, offer a special or discount, or even just take people to your website. Only opt for this if your vehicles are parked where people can easily scan the code.
If your company can’t make graphics in-house, you can hire a design agency or work with a freelance designer to come up with your design concepts. Just make sure your graphic designer is experienced in 3D applications.
Don’t forget that graphics can be changed out to reflect changing products and services. Include fleet wraps as a part of your marketing mix to fuel your different campaigns.
Be ready to provide your fleet information to your install company, including the make, year, style, color and serial numbers of your vehicles. Several companies can do vehicle wrap installation, and some (like Majestic Sign Studio) can design and install graphics. This is the best option for fleets since it streamlines the process of getting several vehicles wrapped (which can be time-consuming and difficult to schedule). Majestic Sign Studio is a company that works around your schedule to install graphics during downtime, so you won’t experience the negative impact of having a vehicle out of service.
Learn more about quality wrap install here.
To continue to reap the benefits of fleet wrap advertising, you have to keep your wraps in pristine condition. Each wrap should undergo regular care and maintenance such that the entire fleet remains consistent in its messaging, and continues to convey that message for the long-term. For tips on wrap maintenance, click here.