Which Types of Outdoor Signage are Best for Your Business?

The Different Types of Outdoor Signage

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There are so many types of outdoor signage. The elements of a custom sign, including the sign placement, material, design, color scheme, lighting effects and more, can contribute to its effectiveness in attracting attention for your business or organization.

A lot of the time, certain sign criterion will be pre-determined by rules and regulations set forth by the City and land owner. This helps narrow down your choices, but there are still several factors to take into consideration when it comes to choosing an exterior sign:

  1. Illuminated outdoor signs versus non-illuminated outdoor signs.
  2. Sign placement per your business location.
  3. Types of outdoor signage.

To help determine the best type of outdoor sign to create brand awareness and bring in business, look to this helpful guide.

  • For readable signage, opt for illuminated channel letters or non-illuminated dimensional lettering.
  • To add prominence to your building or to help people find a hard-to-locate building, consider a monument sign.
  • For dynamic sign design, look at push-through acrylic signs.
  • If you’re looking for an economic solution to provide directions, instructions or location identification, consider a post and panel sign.
  • If your signage goal is to illustrate a brand or legacy, try a cabinet sign.
  • For stores located in malls and complexes looking to stop foot traffic, get a blade sign.

Deciding on the best outdoor signage type is the first and perhaps the most crucial step in picking an exterior sign. Once you understand the various outdoor sign types, you can choose the best type for your business or organization. You can then move on to bringing your design to life by selecting your sign materials, lighting effects (if any), and colors.

At Majestic Sign Studio, we offer a ton of options to choose from and our expert team of designers can customize the signage to meet your expectations. We follow a consultative approach and believe in providing a unique and viable solution to our client’s problem. All our signs are made from the best in class materials that ensure premium finish and durability. Contact us today for any signage requirements in Corona and nearby areas.

See more on illuminated LED exterior signs. | Learn more about non-illuminated exterior signs.

Picture of Gordy Wolfe

Gordy Wolfe

President & Owner of Majestic Sign Studio, is a visionary leader based in Corona, California, driving innovation in the signage industry. With a deep passion for transforming brand ideas into tangible, high-impact visual solutions, Gordy has steered Majestic Sign Studio to a reputation for excellence—offering custom indoor and outdoor signs, ADA signage, wall murals, vehicle wraps, and more.

Leading the company since 2012, Gordy brings over 30 years of industry experience—including nearly 21 years as a National Account Manager at AkzoNobel (Glidden Professional) — AkzoNobel is a Fortune 500 global company. His leadership blends deep expertise, creative vision, and hands-on involvement to deliver innovative, high-quality signage solutions. Under his guidance, Majestic Sign Studio combines creative design, precise fabrication, and expert installation to help businesses across the United States achieve standout branding. Every project reflects both aesthetic appeal and strategic purpose—making signage not just seen, but remembered.

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