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Do you know where your leads come from? Our guide on “How to Measure ROI on Vehicle Wraps” will give you some simple steps so you can start tracking what leads you receive from your vehicle wraps. Advertising dollars are precious. Make them count!
According to a recent 3M study, a single intra-city truck can get up to 16 million impressions over the course of a year.
By knowing which leads are coming from your wrap advertising, you can determine:
- ROI = (Gains – Investment Cost)/ Investment Cost
- If you are reaching your target market
- Placement of your outdoor advertising.