Bringing Reyes Holdings to Life in San Bernardino

Client:

Introduction

When Reyes Holdings opened a new office in San Bernardino, California, they partnered with Majestic Sign Studio to implement comprehensive environmental branding and custom office signage.

The project called for the fabrication and installation of numerous branded elements that aligned with Reyes Holdings’ established corporate identity and high operational standards.

The new office required signage that communicated professionalism and consistency while meeting tight scheduling goals. Majestic’s role was to ensure every piece, from design concept to installation, accurately represented the Reyes Holdings brand.

Reyes Holdings: A Global Leader in Distribution and Logistics

Reyes Holdings is a global food and beverage distribution company headquartered in Rosemont, Illinois, with operations spanning 18 countries.

The organization manages multiple divisions, including the largest beer distribution business in the United States, McDonald’s largest global logistics network, and a major Coca-Cola bottling and distribution operation.

Delivering more than 1.3 billion cases annually, Reyes Holdings is recognized for its commitment to operational excellence, sustainability, and strong customer partnerships.

Their expansion into San Bernardino represented part of their ongoing investment in regional facilities designed to strengthen logistics efficiency and create modern work environments for their teams.

A Complete Environmental Branding and Office Signage Package

Majestic Sign Studio was selected to lead the environmental branding and signage implementation for the new facility.

The project scope included:

Providing environmental branding solutions throughout the new San Bernardino office.
Fabricating and installing a range of custom-branded elements and corporate signage.
Ensuring consistency and precision across different materials, finishes, and sign types.
Meeting the client’s strict production and installation schedule to align with move-in timelines.

This comprehensive scope required coordination between multiple internal departments, from design and engineering to production and installation, ensuring smooth project flow from start to finish.

Overcoming Challenges with Precision and Planning

The project presented several logistical and creative challenges:

Managing and coordinating multiple sign types, materials, and finishes, each requiring different fabrication methods.

Maintaining brand consistency across all signage while adhering to Reyes Holdings’ established corporate standards.

Meeting a tight overall timeline that spanned the design, production, and installation phases.

To succeed, Majestic needed to balance design accuracy with production efficiency, ensuring that no step delayed the final installation date.

Strategic Solutions: Translating Corporate Identity into Space

Creating a Cohesive Visual System

Majestic’s design and production teams worked closely with Reyes Holdings to translate the company’s brand into a cohesive visual system. Every sign was carefully designed to meet specifications for color accuracy, typography, and scale. This ensured that the final environment reflected Reyes Holdings’ established visual identity across every touchpoint.

Quality-Controlled Production Under One Roof

Using in-house machinery and production capabilities, Majestic fabricated all signage elements under strict quality control. This included dimensional lettering, printed wall graphics, and various interior brand applications. By managing production internally, the team ensured each piece met design standards and was delivered within the required timeframe.

Seamless Installation: Coordination That Kept the Project on Schedule

The installation phase required precise coordination between departments and on-site teams. Majestic implemented a structured installation plan that allowed for efficient placement of signage while minimizing disruption to ongoing site preparations. The result was a smooth process completed within the client’s timeline.

What Made the Project a Success

Key success factors included close cross-departmental collaboration, effective scheduling, and clear communication at each stage. By keeping production and installation in-house, Majestic maintained full control over quality and schedule adherence, resulting in a cohesive and timely outcome.

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Results That Spoke for Themselves

Ahead of Schedule:- All branding components were produced, delivered, and installed on time, fully meeting Reyes Holdings’ internal project schedule.
Cohesive and Consistent:- The final installation achieved complete brand consistency across all signage types and materials, ensuring a professional and unified appearance throughout the office.
Quality Assurance:- By maintaining fabrication in-house, Majestic upheld high standards of accuracy and durability, ensuring the signage would remain visually strong and reliable over time.
Client Satisfaction:- The Reyes Holdings team confirmed that the final results met all expectations, creating an office environment that reflected their brand identity and supported their operational goals.

A Model for Corporate Environmental Branding Success

The Reyes Holdings environmental branding project demonstrates how thorough planning, in-house fabrication, and coordinated project management can transform a corporate office into a visually branded environment.

For organizations seeking custom business signage or environmental branding solutions in San Bernardino, Majestic Sign Studio offers the experience, precision, and reliability needed to bring a brand to life.