Types Of Outdoor Building Signs That Boost Foot Traffic

Just about every business has some sort of outdoor building signage that they hope represents who they are and what they offer. However, not everyone uses the right signs or uses them in the right way to attract the most customers through the door. One of the most effective ways to get more foot traffic is to focus on the appearance of your business. Ideally, you want your business to look its best in order to send the right message to potential customers. High-quality outdoor building signage shows the customer that you care about your business, which builds trust and credibility and can translate into higher sales.

When choosing your exterior building signs, keep in mind how important it is to have a sign designed that will resonate with your audience and be consistent with your brand image. Here are some tips to follow:

  • When installing or updating your outdoor business signs, be sure to look at your potential sign location from the same angle a potential customer would. A business in a retail plaza might need a small sign with channel letters, while one that’s alongside a major highway would need a tall pylon sign.
  • Exterior building signs can become even more effective with signage illumination.
  • Make sure your outdoor building signage is easy to read, yet distinctive enough to stand out among others. You only have a few seconds to capture a customer’s attention with your exterior signs.

Try These Outdoor Business Signs To Bring People To Your Door

Updating or investing in new exterior building signs is always a smart business decision. But if you’re looking to capture more attention and motivate people to pass through your door, these three types of outdoor sign options are worth considering.

1. Monument signs.

Monument signs can be made of a variety of materials such as aluminum, high-density urethane (HDU), concrete, brick, or wood. These signs are typically placed at the entrance to a parking lot or the entrance to a building. Monument signs can prove to be extremely effective as they make it much easier for customers to find your business location. Increasing your overall visibility in your community is an impactful way to encourage more customers to give your products or services a try. By incorporating LED electronic message centers into your monument or pylon sign, you’ll enhance your ability to effectively market your business to all who pass by. Your company’s branding and advertising efforts will be greatly enhanced by the use of electronic message centers, and they’re easily programmable from a desktop, laptop, or cell phone.

2. Channel letter signs.

Channels letters provide a three-dimensional reach that improves readability. Each letter or logo can stick out, literally, and that extra texture and visibility allow for an increased profile for your brand. A popular signage choice for retail locations, this outdoor business sign option isn’t refined to a certain shape, size, or color and can be seen from most vantage points. Channel letters also have numerous lighting options.

3. Post and panel signs.

Post and panel signs are both economical and versatile. These signs are great communication tools that can inform or advertise, and ultimately, direct traffic into your business. Custom post and panel signs can be fabricated in many different sizes and shapes, and in a variety of durable materials. Popular options include carved or sandblasted wood signs, aluminum, and metal panels, or PVC post and panel signs.

Invest In Exterior Building Signs That Support Your Business Success

You need your outdoor business signage to be as compelling as possible when it comes to attracting more customers to your business. If you want professional outdoor signs that reflect your business and that create an excellent first impression, contact Majestic Sign Studio. As a full-service sign company, we can help you with all your interior and exterior signage needs and work hard to ensure our customers always receive the highest quality custom signs along with exceptional customer service. To find out more about building your business with signs from Majestic Sign Studio, call or email us to receive your complimentary consultation.


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