In order to increase the number of customers that visit your Irvine, California business, people need to be able to easily find out who you are, where you’re located, and what you have to offer. Channel letter signs are an excellent exterior signage option that makes people take notice, and are often a key element in turning prospective customers into paying customers.
Having poorly executed illuminated business signs can affect your reputation and your bottom line. However, when the right building signs are included in your marketing strategy, your business will experience greater visibility and better brand recognition. Constructed using individual three-dimensional letters, channel letter signs can provide your business with a look you need to stand out.
Custom Channel Letters Designed for Your Success
If you’re thinking that now’s the time to invest in channel letters for your exterior business sign, start by making a list of what you’d like your ideal signage to look like and to include. Next, connect with a signage expert, like Majestic Sign Studio, to help you bring those ideas to life and execute an effective sign for your business.
To help you get started, here are some tips that can help you create the perfect custom channel letters to suit your needs.
• Letter size matters. Consider the distance that people will most likely be attempting to view your sign from. Is foot traffic most common for your business or do you have the potential to be seen from a roadway or highway? The general distance that your sign will be viewed most of the time will help you determine the best size for your needs.
• Think about placement. Even a smartly designed sign won’t be effective if it’s placed in the wrong spot. Channel letters need to be visible from a distance, as well as from multiple vantage points.
• Prioritize readability. Font and color choice will have a big impact on the effectiveness of your sign. If you want to increase your visibility, choose an illuminated business sign so that your channel letters will be brightly lit making them readable at all hours of the day and in any kind of weather.
• Be consistent and cohesive with your brand. While you need to be sure your sign can be seen, you also have to make sure it properly reflects your brand, a professionally branded sign helps to build trust with your target audiences.
Find Channel Letter Signs in Irvine, California
Want high quality, outstanding custom channel letters for your business? Contact Majestic Sign Studio. Our team excels at providing signage solutions that showcase our clients’ business and increases their exposure. From illuminated channel letters to a more complex design, our exterior signage options will help get you noticed. For more information, call us today at (951) 900-3369 to request a quote.
