For retailers, outdoor building signage is not just a label on a wall or a post: it is a dynamic business asset that helps you stand out in a crowded marketplace, generate top-of-mind brand awareness, pull in foot traffic, and ultimately increase customers, sales, and profits. For example, a study by FedEx found that:
- 76 percent of customers entered a store for the first time entirely because of its outdoor building signage, and 67 percent of them made a purchase.
- 75 percent of customers told someone in their professional and/or personal network about a business entirely because of its outdoor building signage.
- 68% of customers believe that a business’s building signs are a reliable indication of the quality of its products and services.
In addition, a study [PDF] at the Economic Center of the University of Cincinnati found that 6 in 10 businesses that improved their exterior business building signs enjoyed on average a 10 percent boost in sales, number of transactions, and profits.
Choosing The Right Solutions
There are many different exterior business building signs available, including (but not limited to):
- Monument signs, which are ideal if you need your signs to seamlessly blend in with the surrounding architecture and aesthetics while creating an impactful presence within your community.
- LED signs, which are highly noticeable day and night, and can be augmented by a custom message center. LED signs are also very energy efficient and have an extremely low operating cost.
- Cabinet signs, which can be either illuminated or non-illuminated and customized to fit any space or shape. While they are often mounted flush to an exterior wall, cabinet signs can also be mounted to a pole or attached to a base.
Again, these are just some of the many outdoor building sign solutions that can be part of your unique signage profile.
To discuss your business’s signage needs and for a complimentary quote, contact the Majestic Sign Studio team today at (951) 735-5001 or firstname.lastname@example.org. We look forward to helping your retail store generate more attention, traffic, customers, sales, and profits!